Learning Hub
Solar Sales & Proposals Hub
Master every stage of the solar sales process — from generating leads and running site visits to creating proposals that close deals. 10 chapters built for solar sales reps, field teams, and solo installers.
Start Learning10 Chapters. Every Stage. Every Objection.
We've mapped the complete solar sales process — from the first door knock or inbound lead to signed contract and beyond. 10 chapters covering lead gen, qualification, site visits, proposals, financing, objections, CRM, and commercial sales.
Chapter 1
Solar Sales Fundamentals
What the job involves, residential vs commercial, top salesperson skills, first job tips, and realistic commission structures.
Chapter 2
Why People Buy Solar
The 5 real reasons people go solar, how bill size drives timing, environmental motivators, and how financing changes decisions.
Chapter 3 · Most Read
Solar Lead Generation
Inbound vs outbound leads, door-to-door canvassing, Google Ads, Facebook targeting, referral programs, and lead aggregators compared.
Chapter 4
Qualifying Solar Prospects
The 6 questions every prospect needs, roof/site qualification, credit pre-qual, and CRM tagging for lead quality scoring.
Chapter 5
Running the Solar Site Visit
What to bring, roof assessment in 15 minutes, reading the electricity bill, appointment agenda, and getting commitment on-site.
Chapter 6
Creating Winning Proposals
The 8 sections every winning proposal must include, how design affects close rate, and follow-up sequences that work.
Chapter 7
Solar Financing Options to Present
Cash, loans, leases, PPAs, and PACE compared. How to present multiple options without overwhelming. Europe-specific financing included.
Chapter 8
Handling Objections & Closing
The 12 most common objections with word-for-word responses, closing techniques that work without being pushy.
Chapter 9
Solar CRM & Sales Software
Why generic CRMs fail solar teams, solar-specific features to look for, and how to build a tech stack that scales.
Chapter 10
Commercial Solar Sales
How B2B solar differs from residential, financial metrics commercial buyers care about, and how to win competitive RFPs.
Who Is This Hub For?
Whether you're a first-year rep or a team lead building a scalable process — every chapter is written for people who close solar deals for a living.
Solar Sales Representatives
Learn lead gen, qualification, and objection handling to close more deals.
Field Sales Teams
Standardize your process and close more deals across the whole team.
Solo Installers
Handle your own sales without a dedicated rep — a full process in one place.
Solar Business Owners
Build a scalable sales process that doesn't depend on any single rep.
Ready to Build a Better Sales Process?
Start with the fundamentals, then work through each chapter in order. Each one builds on the last — from finding leads to closing commercial deals.
Or explore solar proposal software that generates winning proposals in minutes.